salesmanship
The first philosophical (practical) topic is sales. And the first thing we will discuss is why a marketer must be able to sell. How to find out whether he can or not? Let the marketer answer the question during the interview:
—Have you ever sold anything?
Naturally, selling newspapers in childhood does not count. I mean serious sales - over the phone, in a meeting. I really feel like the marketers are throwing sneakers at me now