Profession content manager: responsibilities, requirements, salary

A content manager is a specialist in creating, curating and distributing text, graphic and other types of content. He fills and develops resources on the Internet , edits them, supervises the work of other employees and performs basic marketing tasks.

The profession of a content manager appeared at the beginning of the development of IT technologies: when the first websites appeared. The first content managers worked back in 1982 , when the Internet in its modern form appeared. Now the profession is actively developing. It has good prospects - new sites appear on the Internet every day. According to statistics from various rating agencies:

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in 2010, the number of websites did not exceed 255 million;
in 2012 the number of websites was 634 million;
in 2020 the number of websites exceeded 1 billion.

The work of a content manager

The job of a content manager may vary depending on the site. Content managers of a website and a social network page will have different jobs:

On the site you need to monitor the layout, publish texts, videos and images, control SEO promotion, write meta tags , etc.
On a social network you need to prepare and post posts, communicate with subscribers, monitor the group’s progress

The wider the range of responsibilities of a content manager, the more he is paid. Specialists with high salaries usually perform many tasks, supervise other employees and are fully responsible for the quality of the finished product.

How much can you earn?

A content manager, like a person in any other profession, works not only for the love of his work, but also for the money. Ultimately, they are the main reason why we have to work and develop professionally. But, as with other professions, it is impossible to say exactly how much a content manager earns. Everything is very individual.

For example, if you try to get a permanent job, then only after looking at the vacancies you will see that, depending on the company, region and list of responsibilities, an employee without experience is offered approximately 12,000 to 30,000 rubles per month. Moreover, being a realist, you should always focus on the minimum value.

As for freelancing, it depends on your luck. But often in the first months the total income does not reach 10,000 rubles. with all the effort. The competition here is very high, and to succeed, it is extremely important to endure this first period when there is a lot of work, but little income.

Why? Because good content managers who already know something are always in demand. And if you have acquired useful skills, after some time after starting work you will be able to apply for more interesting vacancies with a salary much higher than 30,000 rubles.

Well, there is almost no upper limit on income here. Great content managers with extensive experience are very highly paid specialists, kings and gods in their own large departments with dozens of subordinates. How do you like this career growth? And it is quite real!

Responsibilities of a content manager

The list of responsibilities can be endless - it completely depends on the work site, the level of knowledge of the specialist and the ambitions of the company. Website content managers most often:

They prepare content - they draw up a website content plan , set tasks for authors and SEO specialists, write technical specifications, accept finished work and make edits, post finished texts on the website;
They edit outdated content - assign tasks to authors, write meta tags, correct the text themselves, or handle page layout;
Place links on the site - external, for links to authoritative resources, and internal, for linking;
They put the work “on stream” - organize the filling of the site by the team, monitor compliance with requirements, control the timing and quality of employees’ work;
They help with SEO promotion: collect and cluster the semantic core , assemble the core for specific articles, optimize pages;
Monitor compliance with the content marketing ;
Prepare reports: monitor traffic and its sources, draw up charts, analyze successes and failures and make recommendations for further promotion;
They work with photo editors to process photos, search for stock illustrations, communicate with advertisers and perform other tasks.

Content managers of social media pages usually:

Develop a content plan taking into account the company’s promotion strategy;
They prepare and publish posts at a certain time, often through scheduled posting services;
Prepare the images yourself or assign the task to a designer;
Answer questions from subscribers and involve them in discussions;
Optimize the group’s content, making it viral;
Create, configure and place advertising posts.

Each employer creates the required range of responsibilities that a content manager must take on.

Example of responsibilities in a vacancy on hh.ru

What does a content manager do: 4 functions and 11 responsibilities

With the development of the Internet and information resources, a new profession appeared, which began to be called “content manager”. For a long time, the functions and responsibilities of specialists in this industry were so vague that they were assigned absolutely illogical and incorrect tasks.

And to this day, many employers are trying to find multifunctional workers who would do everything at once.

In fact, the profession of a content manager has 4 main functions:

Filling online stores with products and their descriptions.
Filling out newsletters in e-mail marketing.
Development of a content plan and its implementation on company blogs/websites.
Contents of social networks.

Any specialist should know his responsibilities so as not to do the work for others. What exactly does a content manager do?

analyzes materials and strategies of competing organizations;
creates your own content plan;
writes texts independently or orders them from copywriters;
checks and edits the authors' works;
carries out SEO optimization of texts;
publishes finished materials on platforms and promotes them;
processes and creates simple images;
coordinates the actions of all other involved specialists;
creates technical specifications for them;
negotiates with representatives of other sites on the placement of advertising and other materials;
analyzes the results obtained and generates a report on the work done.

That's all, these are 11 optimal tasks that a given specialist should professionally perform, no less, but no more.

Requirements for a content manager

The list of requirements may also vary depending on the scope of responsibilities, corporate ethics of the company and other factors. The most popular employer requirements:

Experience

.
Most often they require experience in writing texts , filling websites, working with different CMS (Bitrix, WordPress, Joomla and others).
Willingness to learn

. It is usually demanded by those who currently pay little. If you easily learn new information and quickly understand unfamiliar programs, feel free to send your resume.

Responsibility

. It is important because a responsible content manager will not allow missed deadlines or low quality content. If you are on time, keep promises, and try to get everything done, you meet the requirement.

IT skills

. Typically, employers need a person who knows what a website is, how its sections are built, where the sitemap is located, and how a like differs from a repost. Therefore, vacancies are more suitable for active Internet users.

Communication skills

. It is needed to build an optimal work process in a team, communicate with clients, and consult. If you can carry on any conversation, easily meet people and are not afraid of meeting new people, you meet this requirement.

Pedantry

. Attention to detail is important because every nuance is important in website development. If you carefully read small print, notice typos and can do monotonous work for a long time without losing quality, send your resume. Literacy and knowledge of the Russian language are also important - it will be required to check the texts sent by the authors.

List of requirements for vacancies on hh.ru

General provisions

1.1. A content manager belongs to the category of specialists.

1.2. The content manager is appointed to the position and dismissed by order of the general director of the company.

1.3. During the absence of the content manager, his rights and responsibilities are transferred to another official, as announced in the organization’s order.

1.4. A person who meets the following requirements is appointed to the position of content manager: education - higher, incomplete higher, experience in similar work of at least one year.

1.5. The content manager must know: - the basics of formatting using HTML, be an experienced PC and Internet user; — other WEB technologies (taking into account the subject matter and specifics of the site); — stylistics and grammar of the Russian language, the basics of proofreading.

1.6. The content manager is guided in his activities by: - legislative acts of the Russian Federation; — The company’s charter, internal labor regulations, and other regulations of the company; — orders and instructions from management; - this job description.

How to write a resume - with and without experience

If you have no work experience, do not try to deceive the employer. Be honest about the fact that you have no work experience. Tell us about your skills on the Internet: what programs you can work with, what you can do. If you indicate some specialized skill - for example, the fact that you promoted your page to 2,000 subscribers, this will serve as a plus. Don't forget to indicate personal qualities that are important for a content manager, for example:

responsible performance of monotonous work;
ability to communicate with people and organize work process;
easy ability to learn everything new.

Don’t forget to leave your contact details and education - this is also important, because people with education are a priori more trusted. Write briefly, concisely and clearly - so your resume will be read to the end.

Sample resume from an inexperienced content manager

If you already have experience as a content manager, the number of main menu items automatically increases. When writing a resume:

Introduce yourself and provide contact information
. This is common courtesy and forethought: if the employer likes your resume, he will quickly contact you.
Tell us about your work experience
. Write how long and for which companies you have worked. Briefly describe your responsibilities, provide links to company websites, and tell us what has improved after your work. If you are sure that you did everything possible at your previous job, give the contact information of your former employer: recommendations will increase your chances of getting a job.
Mention your achievements
. Tell us about your cases and successes - for example, indicate that you have created a convenient form of interaction between copywriters, designers and SEO specialists.
Talk about knowledge
. Mention the CMS you worked in, tell us about setting up different types of advertising, show how you worked in a CRM system.
List your key skills
. Here, tell us about your personal qualities - responsibility, diligence, pedantry.
Tell us about your diploma
. Indicate specialized courses - for example, a certificate of completion of training at an online university. If there is no specialized education, write about your main education.

Also, write briefly, using verbs instead of nouns whenever possible - this gives the text dynamics. A dynamic resume will be read longer and more carefully compared to a banal long story about yourself.

An example of a resume for an experienced worker: without dynamics, but with benefit for the employer

Important! Many jobs require remote work, but some employers require you to be in the office. Therefore, indicate the city in which you live and your willingness to work in the office or from home.

Personal qualities

Since the content manager of even a small company actively communicates with both internal departments and external suppliers, you need to want and be able to communicate with people. You have to work with large volumes of information, so there must be a systematic approach to solving problems. The candidate is required to have independence, initiative, creativity and the ability to work for results.

The situation with education is ambiguous. Some employers require a diploma. Preference is given to journalism, philology, advertising and public relations. But in this profession it is much more important to keep abreast of the latest trends in the field of Internet technologies and feel the mood of the audience.

Job openings for content managers

You can look for a job as a content manager in different ways. The most popular of them:

Classifieds sites

. These include thematic resources - for example, hh.ru - and multidisciplinary resources like Avito. On such portals you can find vacancies filtered by region, salary level, type of employment and other parameters. If the ad contains a phone number, it is better to call it - this way you will quickly find out whether the vacancy is relevant and what additional requirements there are for the employee.

Social media

. There are also groups with vacancies on social networks - for example, on VKontakte there are “Distance”, “Freelancing”, “Work in Moscow” and others. If you subscribe to thematic communities with remote work, your chance of finding a content manager vacancy is higher.

Company websites.

Large companies publish vacancies on their websites. But this method of job search is not effective, because in most cases you either will not find a section with vacancies, or the employer will not need a content manager.

Resume databases

. These include resources like kapepa.ru, rabotunaidu.ru and others. On such sites you can publish your resume and receive offers from employers. Don’t forget to indicate your place of residence and desired type of employment - this way you will immediately show whether you are suitable for those who need an office employee or a remote worker.

When looking for a job, immediately study the list of responsibilities and requirements, wages and other nuances - you should not apply to all vacancies in a row. The average salary that an employer is willing to pay depends on the region. For example, the average salary in Moscow is 70,000 rubles. But there are offers on the market for both 20,000 and 120,000 rubles.

Example of a Moscow vacancy on hh.ru

Education

To gain experience and gain the necessary skills, you can take content manager courses online. You can do this in:

"Netologies " . This online university offers free and paid courses for beginners and experienced professionals.
Geekbrains . The course costs 6,600 rubles per month. Students receive a guaranteed internship and a lot of valuable knowledge. The training is designed for beginners.
“School of Internet Professionals” - the cost of the online course is 16,000 rubles. The training is designed for those who have at least a slight understanding of the profession.

Content manager is a promising profession with an ever-growing level of income. A good specialist can multitask, replace an editor and marketer, and attract clients through a website or social networks. To become a good specialist, you need to constantly study and practice.

Previously, in the section about Internet professions, we wrote about the profession of SMM manager .