Office management specialist: training in specialty

An office management specialist is a profession in demand at all times. He is involved in the company’s document flow, monitoring the deadlines for the execution of management’s instructions, drawing up orders and other necessary and important work.

Pros of the profession:

• reliable, interesting work in its own way;
• possibility of contact with “top officials”;
• high demand in the labor market;
• a great start to a career;
• When moving to another job, office management skills will be a plus.

An office management specialist must: be able to prepare business letters and documents, work in electronic document management programs, Microsoft Office (Word; Excel; Power Point); know the basics of office work and the principles of working with documents, business etiquette and much more. Competent oral and written Russian is required. Knowledge of English is a big plus. Why do you need to study office management at the “Specialist”?

• For more than 28 years, “Specialist” has been the largest training center in Russia;
• The courses are taught by expert teachers, practitioners with extensive experience;
• Students receive prestigious international certificates;
• Guaranteed schedule for the year ahead!

We are waiting for you at our courses on office management and document management!

What are webinars?

Webinars are conducted to gather a base of potential clients and partners, win over the audience (promote your personal brand), and push them to make a purchase. It’s logical: you attended the event, liked the speaker, were interested in the information → over time, buy a consultation, course, or whatever he’s selling.

In order to properly prepare, it is important to determine in advance: what the webinar will be like, for what purpose you are holding it and for whom.

From personal experience I can say that the following chain diagram is ideal for selling a course or any other information product:

1. Free training webinar (can be one or a series of 2-7 meetings).
2. Free selling webinar (1–2 live broadcasts).
3. A series of paid training webinars depending on the information product.

That is, if the audience is cold and does not know you yet, it is almost useless to immediately sell them something even at a minimal cost. Loyalty has not been built, relationships have not been established, and no one will immediately run to give you their money.

Therefore, it makes sense to first tell a cold audience about yourself (such a webinar can be entertaining), then provide educational, useful content, and only then sell it.

Remember that today's webinar audience is demanding and selective. People don't go to webinars like they go to a zoo just to watch. We have learned to value our time and spend it only on what is useful to us in every sense of the word.

Webinar “Audit of the sales system on your own”

Date: June 09, 2020 from 15-00 Moscow time

Duration: approximately 01 hour (depending on the activity of the participants)

Business coach: Bulgakova Natalya

Cost of participation:

We invite you to the webinar: heads of sales departments, sales managers.

In a programme:

1. Audit of the client base. Customer segmentation. Drawing up a plan to work with each customer segment.
2. Cold calls and meetings. Algorithm of calls and rationale for the meeting. Plan calls and meetings.
3. Which increases the conversion of cold calls.
4. Deal cycle.
5. Audit of commercial proposals.

How to choose a topic for an online event

Preparing for a webinar begins with choosing a topic. The more “pop” and more extensive it is, the more people you will attract.

For example, the topic “How to start investing” will do better than the topic “Investment Management”. Because those who are already investing almost certainly know how to manage their assets. Either they figure it out themselves, or they are already listening to someone in the chosen direction. The percentage of those who only dream of investing, but have not yet done anything for it, is higher, which means that the number of viewers at such a webinar will be greater.

Below I have compiled a table with examples of good and bad topics in different areas of the information business that I have personally worked with. The examples in the table are not fortune telling on coffee grounds, but conclusions drawn empirically.

When choosing a topic, it is important that:

• it met the set goals and objectives;
• I wasn’t hackneyed - like everyone talks about it, so I’ll say it;
• met the needs of the target audience;
• you were interested in talking about her.

14 tips on how to come up with an article topic

Preparing for the webinar

So, the topic of the webinar has been determined, you know why you are broadcasting, and what you will talk to your listeners about. There is a phase of active preparation ahead.

It starts at least 7-10 days in advance. But not in six months, of course. Otherwise, the audience will burn out and forget about you, even if you remind them of the upcoming event every day.

I once signed up for a webinar on marketing 4 months before it started, but by the time it was held, neither the topic nor the speaker interested me anymore. Although they didn’t let me forget that the webinar would take place - they regularly sent me emails.

A webinar is like a hot cake: you want to eat it while you’re hungry. And the topic can quickly become irrelevant for a potential viewer. For example, in 3 months you planned a webinar on how a girl can quickly get married, but in these 3 months she already understood everything herself and got married.

Choosing a site for a webinar

Today you can conduct a webinar without special platforms, and go live using a mobile phone. It's not the wrapper that's important, it's the content. But this does not mean that you don’t need to think about the site. Just the opposite.

VK and FB

You can schedule and conduct a webinar through VKontakte or Facebook.

The easiest way is to go live using your smartphone. To do this you just need:

1. Click on the blue plus next to your own avatar.

1. Click the “Start Broadcast” button.

After the broadcast ends, the broadcast will be saved on your page and will be available to all visitors.

The disadvantage of this method is the inability to download the presentation. It turns out that there is only a “talking head” in the frame, and when the camera is switched, the audience will see everything that is on the other side of the screen.

One of the options that will allow you to diversify the webinar: fixing the phone on a tripod, installing the structure on a table, broadcasting near a board or flipchart. But in this case, it is necessary to provide the ability to connect a microphone to a smartphone, otherwise the audience simply will not hear you.

Going live on social networks using a laptop or computer is more difficult. You must use a special broadcast program, such as OBS, XSplit or WireCast. The tools are paid, but they all have a free trial period.

To go live, I used the OBS program according to this scheme:

1. First, we will schedule a broadcast on VKontakte itself. To do this, you need to go to the video recordings (from your own page or the group page - depending on where you will host the webinar).

1. Then get the URL and Key and copy them to the broadcast settings in the OBS program.

1. Start the broadcast in OBS itself, then “Start broadcast” in VK.

Through the OBS program, you can demonstrate your own monitor, which means turning on a presentation, videos, showing photos, if necessary.

On Facebook, the principle of launching a webinar is similar to VKontakte. You can communicate with viewers using chat.

Instagram

You can launch a webinar from your personal page or create a separate account for a specific event and promote it.

Today, it’s easy to gather an audience of 20–45 years old on Instagram. Please note if your product is designed specifically for such users. Broadcasts on the following topics are especially popular:

• cooking;
• relationships between a man and a woman;
• realization of desires;
• building a successful business;
• astrology and energy practice.

This is easy to check using the hashtag #webinar.

If you develop in these niches, you have the green light! From personal experience, I can say that the target on Instagram easily misses such topics, unlike VKontakte.

So, on VK we tried to launch an advertisement for a wish-fulfillment marathon, but the moderation did not allow advertisements under any circumstances. Then we refocused on Instagram and literally within a week we collected about 1,000 participants.

Launching a live broadcast (aka webinar) on Instagram is as easy as shelling pears:

1. Click on the blue plus next to your avatar.

1. Select “Live” and go ahead.

There is no provision for showing the presentation here. Messages from viewers are visible in the general broadcast chat.

Important: Instagram has a time limit for one broadcast – 45 minutes. Then you can immediately launch the second, if necessary, and the third. The main thing is to communicate this to the audience. Of course, there is a risk that some will leave. But you don’t have to pay to broadcast on Instagram.

"YouTube"

You can launch the webinar via YouTube. To do this, follow the link https://www.youtube.com/webcam and start broadcasting. Messages from viewers are visible on the live broadcast page.

All channel subscribers will receive a notification about the start of your broadcast on YouTube. After the live broadcast, the recording will be automatically saved in the “Creative Studio” and will be available for processing, viewing and downloading.

You can schedule a broadcast on YouTube; there is such a function. But be careful - often at the moment when you need to start the broadcast, the delayed broadcast for some reason freezes and the broadcast does not turn on. The service’s technical support does not give clear answers on this matter, but only recommends changing the browser (again, from personal experience, this does not help).

The main advantage of hosting webinars on YouTube is that they are free and there are no restrictions on the number of participants in the broadcast.

Special sites

Special platforms for holding webinars are a different level of professionalism of the speaker and the importance of the event. The audience views live broadcasts on social networks more as entertainment. And special webinar platforms are already sales tools. Let's look at the most popular:

"Bison 365". Essentially, this is a training system with the ability to conduct webinars. There is no subscription fee, and the cost of use depends on the number of participants in the webinar - one viewer will cost 2 rubles. What else:

• convenient chat for communicating with listeners;
• the ability to download a presentation;
• the ability to save the webinar along with the presentation thanks to the video farm.

The downside is that the broadcast is delayed by about 30 seconds.

Pruffme. Another platform for training, including through webinars. For a month of use (for up to 100 participants), the subscription fee is 2,000 rubles. The maximum tariff is 10,000 rubles; up to 1,000 participants within one webinar room. What else:

• the ability to upload presentations and short videos;
• chat for communicating with listeners;
• you can create tests and surveys inside the webinar;
• saving the recording.

DreamStudy. An educational media platform that allows you to conduct webinars. Cost – from 15 thousand rubles per year for 30 people in one broadcast room. Functional:

• creating landing pages for events;
• working with presentations;
• built-in payment system (no need to connect additional services, it’s very convenient).

ClickMeeting. System for conducting webinars. There is a free trial period - 30 days, up to 25 participants at a time. What else:

• you can use a presentation and share the screen;
• there is a chat for participants;
• ability to save the recording.

GetCourse. Another training platform where you can conduct webinars. Costs from 4,000 rubles per month. The interface for broadcasts is as simple as possible, there is a chat, the ability to use a presentation and share the screen.

In general, all webinar services offer approximately the same set of functions. Therefore, choosing the one that you like and suits you specifically can only be done in practice. This is quite easy, since almost all platforms offer a free trial period.

Review of 9 Russian-language platforms for conducting webinars

Making a presentation

Presentation is your assistant. Viewers get bored of looking only at your face all the time. Therefore, if you have the opportunity and time, it is better to make a presentation.

Modern information businessmen entrust this to designers - no standard templates that people are already accustomed to. If you don’t yet have the financial means to create a cool presentation, use standard PowerPoint or Google Slides.

High quality presentation:

• does not convey the full text of the speaker;
• complements and emphasizes meanings;
• helps the viewer focus on the main thing or understand some technical details (for example, screenshots show which settings to set and what to press).

How to make a great presentation if you're not a designer

But not every webinar needs a presentation. You can get by if you want to promote your personal brand or warm up a cold audience; the topic of the webinar is close to lifestyle and is based on personal stories.

The table below will help you determine whether a presentation is needed for a webinar or not. Here I was based on personal experience and the content of the broadcast.

Equipment testing

Before broadcasting, it is necessary to test the equipment. Because, according to Murphy's Law, everything that can go wrong will definitely go wrong.

An important rule: we conduct testing from the device from which we intend to go live. And then we had a case: the speaker was tested from a laptop, and for some reason decided to broadcast from a computer. So 2 minutes before the start we found out that there was not enough plugin, and the microphone did not turn on at all. And he already gave the laptop to a friend...

Why test? So that there is time to fix and improve everything before the broadcast. Each webinar platform has its own technical support. If suddenly something does not connect, slows down or freezes, write there to quickly understand the causes of the problems and eliminate all these troubles.

Testing is carried out 2 times – one day and a couple of hours before the start of the webinar. We have developed this “golden rule” over hundreds of broadcasts. And it often turns out that it is the second check that produces errors that for some reason were not present in the first. Here, as they say, measure seven times...

But what kind of equipment should be used for broadcasting in order for viewers to hear and see you on air:

1. Webcam. Technical characteristics: USB connection, image resolution from 1080p to 4K, number of frames per second - from 30 and above, high-quality autofocus, viewing angle from 60 degrees to 90 degrees.
2. Microphone. Technical characteristics: USB connection, built-in microprocessor for audio digitization, noise reduction above 66 dB, sensitivity from -40 dB.

How to prepare yourself before a performance

Going on air is stressful. When hundreds (or at least dozens) of people are looking at you, it’s impossible not to worry.

Here are my rules to relieve stress and gain self-confidence before broadcasting:

• Write out a speech rather than speak impromptu. Otherwise, you risk losing your mind and going into a completely different steppe.
• Prepare a glass of water - you need to speak a lot and clearly, your throat gets dry.
• Be prepared for all sorts of haters who may ask uncomfortable questions and openly mock you. The main thing is not to react to them and immediately block them if possible. Your own nerves are much more valuable.
• Rehearse your performance on camera, record yourself and see how you look from the outside (advice, rather, for those who are not used to performing).
• Reassure yourself that nothing bad will happen, even if you lose your mind or suddenly start coughing. People generally don’t like robots, so straightening your hair, sneezing, or shooing a cat off the table during a broadcast are completely normal events that you shouldn’t worry about.
• And, of course, the most important thing is to have a good understanding of your topic, to speak sincerely, with fire, from the heart. Then they will listen to you, even despite all the worries and speech impediments. Famous speakers stutter and lisp - this does not prevent them from earning hundreds of thousands (and even millions) of rubles on live broadcasts and teaching other people.

15 exercises for successful performances on camera

How I chose a system for conducting webinars on HR topics

As an employee who only has offline training experience, I chose by the very first filter - “well-known”. That is, those that are advertised and appear at least on the first two pages of the search engine results.

And, looking ahead, I will say that the system that I ultimately chose did not make it into the primary selection.

I “almost by accident” got training from one of the information businessmen, who told me how to conduct webinars. And I just looked to see where he himself was conducting them. And in my understanding, this system turned out to be the best.

But in order. The parameters by which I decided to conduct the selection are listed below.

Test period conditions

Many systems are lame in that they either do not have a free period at all (Expert System, Webinar FM, Antitreningi), or it is very strictly limited in terms of time (Mirapolis Virtual Room - 10 days), or in the number of participants (Webinar - only 5 people, but "forever"). I’m not used to “taking a pig in a poke,” and therefore, to be honest, I only considered those options where I could at least somehow try.

Don't watch a training video where everything will be well described, but try it!

Price:

99% of systems operate on a “subscription fee” basis - that is, access is paid for for a period. From a month to a year, and, usually, the longer the period paid for, the cheaper the access.

But here I personally had a problem. In my Group of Companies, I’m still doing “all in one training for personnel officers”:

• I conduct surveys about the need for training,
• I develop educational materials,
• I prepare presentations
• I myself am a technical expert (write to technical support what drivers are needed, why the system won’t boot, and stuff like that)
• I also provide training.

…I edit the video myself and post it!

So my “production cycle” is very long.

I figured that holding even 1 “live” webinar per month is unrealistic for me now. After all, besides teaching, I do a lot of other work.

And the subscription fee, meanwhile, is dripping.... The clock is ticking, you involuntarily begin to get nervous from wasted money))

Special software requirements

Here, all the systems pleased me at the first stage: they all stated that no special software was needed, they worked through a browser.

However. Due to the fact that we were talking about working through a corporate network with its own policies and security, in practice I encountered a lot of problems:

• then a browser update was required (this is the lightest option),
• then access through the proxy server did not work,
• then special settings for my workplace were required (I am not a technical specialist, please be understanding)))

As a user, I was faced with the need to “dance with tambourines and with the IT department” around the Etutorium and Mirapolis Virtual Room systems, but I never achieved any results.

Video demonstration

This point interested me very much: the plan was to conduct not only training with a presentation, but also with a demonstration of windows in 1C. All systems reviewed support this feature.

Number of participants

My requests were very modest; events for up to 100 people offer ALL of the above systems.

Stands out from the crowd Expert System (up to 3000 people)

God, when will I reach the level of expertise to gather such audiences?!

Ability to record a webinar, store it on a server and download it

This was important to me. The plan was for those who were unable to watch live to post materials for self-study online.

ALL systems offer recording service. For some, video can be stored on the server for a limited amount of time, for others it can last up to two hours, for others it can be stored in megabytes.

In general, looking ahead, with the system I chose, videos can be downloaded “for money” - by actually paying for the cost of an hour of video in a specific quality. I think this is the most reasonable option.

Tracking attendance statistics

Everyone had it except Expert System (oddly enough, with so many participants. If I were conducting commercial webinars, I would like to know their indicators!)

I won’t go into other details; if any of my colleagues need the result of my research in an expanded form, write to me by email and I’ll share it

Based on the results of the comparison, I chose the Bizon365 system for the following reasons:

1. Payment

It is paid for the actual use of services: this is the only system in which, if there are no training events in a particular month, a subscription fee is not charged. Payment is made “on the fact”:

• 2 rubles per person-seat (webinars, auto-webinars)
• Top up your account from 400 rubles
• Uploading video: 70 rubles for 1 hour of video (24 frames/sec). Partial hours are rounded to the nearest hour. Viewing without downloading for 50 kopecks/person

2. Support

High-quality and fast support service: I checked it during the testing stage. I received answers to all questions very quickly, patiently, and to the point))

3. Broadcast/Recording Quality

Based on the results of testing the platforms, feedback from listeners was collected. I collected them through Google Forms. Bison365 is recognized as the best quality platform (sound, video, no interruptions, crashes, etc.)

4. Integrated Solution

The platform allows you to link webinars, courses, tests into one whole. This is not very relevant to me now, but in general I would like to do a full cycle, and the system will allow this in the future if there are fairly loyal general conditions of use.

Undoubtedly, there are features. I won’t call them disadvantages – just the features. As they say, you will also have to dance.

1. The most important thing: broadcasts are carried out from YouTube. That is, you must have an account on both YouTube and Google.
2. You will also have to configure the video encoder. Screen sharing is possible only under this condition. And the quality of the picture will be significantly better than simply demonstrated via live broadcast.
3. It is also very unusual that there is a delay in audio and video for viewers, as stated by the platform’s creators. This is about 15-30 seconds (they see and hear with a delay). Basically, I adapted. Oddly enough, the delay also has a plus - on all other platforms, if the connection quality was poor, either on my part or on the listeners’ part, the broadcast simply stopped, and they could miss and not hear a significant piece of information. Here, the audience will simply be “late” in time - see everything a little later than it actually happens. Their delay can be as long as a couple of minutes or half an hour. But they won't miss anything.
4. Video of what happened in the broadcast window is automatically saved to YouTube. I think this is a plus: if you don’t need a presentation or screen sharing, then IMMEDIATELY after the webinar ends you can see the recording and give a link to it to anyone who needs it.
5. Among the difficulties/interests: a video recording combined with slides can be created after the webinar in a separate section of the Video Farm website. There I also had to dig deeper, but in general everything is intuitive.

So, colleagues! I did a great job. I switched from offline teaching of my course “HR Inspector” to online. The frequency still leaves much to be desired, but things are progressing)))

Ask questions if you have them. I'll be happy to advise!

External preparation

The platform for the webinar has been selected, you are mentally prepared - now you can gather viewers for the webinar. And this is where the hard part begins, in my opinion. Because you can come up with a cool useful topic a hundred times and develop a brilliant product, but what’s the point if 2 people come to your speech (and it’s good if they are not your mom and dad)?!

Gathering of spectators

Gathering viewers for a webinar usually begins 1–2 weeks before the planned broadcast date. If you start earlier, it is likely that the audience's fervor will cool down. It is possible later - 3-4 days before the webinar date, the main thing is that you have enough time.

In order for people to know about the webinar, they need to be informed. The easiest option is to write a promotional post on a social network, in which you indicate the date of the event, the topic, the benefits of attending the broadcast and bonuses for everyone who came (if any are offered).

Scheme for writing a promotional post:

1. An interesting story about why you decided to prepare such an event in the first place.
2. Explaining the value of the webinar and the benefits for those who attend it. How will this help people solve their problem?
3. How does a webinar differ from other similar ones, why should a person come to this one?
4. Information about the author of the live broadcast.
5. Format of the event: who is it intended for, when will it take place, how long will it last, will there be bonuses, paid or free, does the viewer need to prepare anything to participate in the live broadcast.
6. Information on how to get on air. How to sign up, where can I get the link to the broadcast?

Examples of TexTerra promotional posts

Please note: the post itself must contain a link to the collection form or mailer subscription page. This way, the person gets into the subscription database and will be able to receive a reminder about the webinar before the start. And you create a list of those who are potentially interested in your broadcast. In the future, this database can be used to promote new webinars or other products.

How VKontakte newsletters work for business: from A to Z

The collection form can be implemented through a mailer on a social network or a landing page. The second option looks more solid: if you have the time and energy, create at least a simple one-page website with a webinar registration form.

This is what the subscription page looks like in the VKontakte mailer:

Those who register for the webinar are included in a separate group of subscribers. You can use them to send reminders and notifications about the start of the broadcast.

This is already a subscription landing page for the webinar:

You can also collect subscribers from it to the group of any social network mailer. Or create a separate list of names, e-mails, phone numbers.

Will landing pages die, and if so, what will happen after?

Sending reminders

Even if a person has signed up for a webinar and really wants to attend, there is a high probability that on the day of the broadcast he will simply forget about your broadcast. Therefore, a day, 12 hours, 1 hour and 15 minutes before the event we send reminder letters:

• 24 hours before the start, you can use the following text: “Greetings, Name! We remind you that you have registered for the webinar “Name”. We will talk about “shootouts 1, 2, 3”. Starts at 00.00 Moscow time. Login via link >>>»
• For subsequent reminders, a short text “NAME” is sufficient, we remind you that today at 00.00 Moscow time there will be a webinar “Name”. Come here >>>»
• An hour and 15 minutes before the start, send a small text message “In an hour (15 minutes) the webinar “Title” will begin. In order not to be late, join right now>>>”.

Reminders can be sent through mailers on social networks or instant messengers (if you have the phone numbers of those who signed up). Some webinar platforms offer internal mailing tools.

The opening rate of emails in the mail is usually lower than that of messages in social networks/messengers. In addition, emails sometimes end up in spam. It may be that someone who signed up for the webinar will not receive your notification at all.

By the way, you can stop getting into spam if you follow certain rules.

Webinar “Diagnostics of the current education system: identifying weaknesses”

Date: June 02, 2020 from 15-00 Moscow time

Duration: approximately 01 hour (depending on the activity of the participants)

Business coach: Vera Golodneva

Cost of participation:

We invite you to the webinar: managers, HR, training managers.

Managers often have questions:

1. How to understand that something is going wrong?
2. Is our training system up to date with modern trends?
3. How effectively do we develop employees?
4. What exactly and how should I do to develop my employees?
5. Is employee development an option or a daily routine?

We will discuss these and other questions in the webinar.

We will also do the exercise “Analysis of the existing training system.” The exercise will allow you to understand where the weak point is in your training system.

Conducting a webinar

And here it is - the very day of the webinar for which you have already prepared well. The audience is waiting, the presentation is assembled, all that remains is to take a deep breath and broadcast.

What to consider

From personal experience I can say that the main thing is internal pre-setting for the webinar. Be confident that everything will go well. And just in case, provide a backup Internet and computer.

Once during a broadcast, my laptop cable caught fire. I just took it and caught fire. The device immediately switched off and did not turn on again. It’s good that there was a tablet nearby, from which I simply re-entered my broadcast. It is important to do this as quickly as possible. After all, no matter how interesting the webinar is, viewers will not wait long for you to solve your technical difficulties. They'll just leave.

The same applies to an unexpected power outage, then mobile Internet from your phone comes to the rescue. If you take into account such little things and be sure to charge all smartphones, tablets and laptops in advance, then no interruption is scary.

Try to create relative silence in the room where the broadcast is coming from (at least ask everyone who might disturb you to leave). Turn off your cell phone so you don't get distracted by calls or text messages (and irritate your viewers).

Save the presentation in several formats - ppt, pptx and pdf, be sure to create copies, because during the webinar the presentation may crash, turn off or freeze.

Come up with a plan B if the presentation suddenly doesn't work. Alternatively, use a whiteboard, flipchart or notepad and pen for notes. Any movement in the frame is always more interesting than an ordinary “talking head”.

If you are broadcasting using a webinar platform, in the event of any technical failure, immediately call a technical support representative. Again, from experience, I can say that with special help, the problem is solved faster than you trying to fix everything yourself.

How to behave and behave on camera

Remember - even the most interesting monologue cannot be listened to for a long time. It is important to periodically reach out to your audience and encourage feedback. Ask questions, ask them to put pluses in the comments or answer in detail.

Interactions at the beginning of the webinar will help get the crowd moving a little. Ask people what city they are from, why they decided to come to the broadcast, what results they expect from the broadcast.

Conduct polls during the presentation. For example, during broadcasts on copywriting, we show examples of good and bad posts, asking people to write what exactly they like/dislike about them. Another option is to show a low-quality landing page and ask viewers to find an error there.

You can also encourage people to put pluses or exclamation points if they recognize themselves in the story or situation you tell.

Is it necessary to answer audience questions? Yes, if questions are asked about the topic of your broadcast. There is no need to respond to messages regarding your appearance, manner of speaking or personal life. There will always be those who don't like something. You can immediately ask them to leave the airwaves - they are unlikely to be your potential clients.

But don’t reveal all the tricks and secrets at once in one webinar. Information business gurus say that there should be a slight understatement so that the viewer wants to know: what’s next?

“Wrote fake comments and threw negative people into an emergency”: the story of a former information businessman

If you're broadcasting live, show yourself, not just your presentation. The viewer is interested in looking at you, and not just listening to your voice. That's all the secrets. But the structure of the webinar, the transition to sales and closing deals is the topic of a separate article.