Territorial branches differ from the main office of the company only in location. Employees of both have the same rights and responsibilities, but the branch director is one or even several steps below the general director on the career ladder.
The work of the head of a territorial division is characterized by high responsibility and tension, because he is responsible for the activities of the entire company in the territory entrusted to him.
Professional quality
The branch director must:
- know the laws and regulations, orders, regulations and instructions related to the activities of the organization.
- have information about the specialization and profile of the company and its division;
- present prospects for the development of the branch;
- be able to develop a plan for the financial activities of the unit;
- have the ability to keep records of business and financial transactions of the branch;
- know how logistics are organized and how financial activities are carried out;
- be able to ensure transport accessibility and service, as well as sales of products;
- have information about loading and unloading products;
- have information on the development of standards for the consumption and reserves of inventory items;
- be able to conclude and fulfill the terms of business contracts.
- know the basics of economics, production management, labor organization in production, as well as safety and fire protection requirements.
Responsibility
Only a very hardworking and honest person can hold the position of director of a branch, because the responsibility rests on his shoulders:
- for the general activities of the structural unit and for the work of each of its employees;
- for the coordinated work of all services and departments of the branch;
- for completing all tasks assigned by senior management;
- for the expenditure of financial and other funds of the unit;
- for property stored in warehouses and office premises;
- for the timely provision of reports and the reliability of the data contained therein;
- for compliance with fire and technical safety rules;
- for maintaining the confidentiality of information.
Responsibilities
The responsibilities of the head of a territorial unit are very extensive. They include:
- break-even organization of the branch's activities;
- building a trade policy for enterprises in the region where the division entrusted to it is located;
- rational distribution of job responsibilities among the organization’s employees in the assigned territory;
- creating a working environment in which labor and performance discipline is observed;
- management of the unit’s activities in warehouses and offices, in accordance with the rules adopted by the enterprise;
- control over the company’s tangible and intangible assets, in accordance with the legislation of the Russian Federation;
- management of work to retain the company’s regular customers and attract new ones;
- inspection of the implementation of the plan outlined by the general director of the organization;
- studying the need for the company’s products at the location of the branch;
- participation in the inventory of material assets of the unit;
- ensuring the safety of products and other property of the organization in warehouses;
- inspecting work on operations in the warehouse, in accordance with established reporting;
- taking all possible measures to prevent loss of products;
- monitoring the correct provision of services to clients, checking the correctness of execution and reliability of documents provided by clients;
- control over the availability and serviceability of fire-fighting equipment, its timely maintenance;
- carrying out work in the interests of the organization and defending its interests in all institutions and organizations.
JOB DESCRIPTION OF THE MANAGER OF THE REPRESENTATIVE OFFICE
Purpose of the position: Management of the representative office of the company's branch and organization of its commercial activities 1. General provisions
1.1. Name of structural unit: Branch / Representative Office
1.2. Reports to (manager position): Commercial Director of the branch
1.3. Is the manager (positions of direct subordinates): Wholesale sales manager, regional sales manager of the representative office, supervisors
1.4. Replaces (positions performed by the employee, in their absence): no
1.5. Deputy (positions that perform the functions of an employee in his absence): Territory Development Manager
2. Job responsibilities
2.1. Monitors the implementation of representative plans aimed at organizing the sales of products on time, in quantity and assortment provided for by the sales plan.
2.1.1. Participates in the formation of strategic and tactical plans for the development of the territory.
2.1.2. Ensures the implementation of sales plans set by the branch.
2.1.3. Develops profitable new directions while expanding existing business.
2.1.4. Monitors the implementation of territory development plans.
2.1.5. Makes proposals to improve the profitability of the representative office.
2.2. Establishes mutually beneficial relationships with strategic and new clients.
2.2.1. Collects information about the situation in the territories and analyzes it.
2.2.2. Interacts with distributors and key clients.
2.2.3. Monitors the work of distributors in order to increase sales volume and market share of the company in the relevant region.
2.2.4. Participates in the consideration of consumer claims received by the enterprise and the preparation of responses to the claims brought, as well as claims to Clients in case of violation of the terms of contracts.
2.3. Organizes and controls the activities of the representative office.
2.3.1. Sets clear and achievable goals for direct reports that align with market unit goals.
2.3.2. Coordinates the activities of the department, ensures the interchangeability of employees.
2.3.3. Analyzes the progress of assigned tasks and makes appropriate adjustments.
2.3.4. Conducts routine visits to assigned area to understand customer needs.
2.3.5. Analyzes sales reports for each area both for the team as a whole and for each employee.
2.3.6. Develops and implements measures to identify and reduce accounts receivable.
2.3.7. Trains wholesale sales managers and regional managers in sales standards.
2.3.8. Monitors compliance with pricing policies in the city and region.
2.3.9. Implements programs aimed at promoting products.
3.
Administrative work
3.1. Budgeting: develops, coordinates and controls the budget of the representative office
3.2. Planning: strategic and tactical planning for the development of the representative office
3.3. Reporting: daily, weekly, monthly
3.4. Personnel work: Operational management of employees of the representative office, assessment of work efficiency, assessment of resources to complete the required amount of work, hiring and dismissal of employees
3.5. Development of documents: Job descriptions, internal documents
3.6. Keeps information and databases up to date: controls the maintenance of the customer database in the assigned territory
4. Has the right to make decisions on issues
4.1. Financial: within the budget of the representative office
4.2. Selection of partners: Clients
4.3. Document approval: internal financial documents of the representative office
5. Documents regulating the work
5.1. External documents: Legislative and regulatory acts.
5.2. Internal documents: Civil Code Standards, Branch Regulations, Job Description, Internal Labor Regulations, Work Standards for Wholesale and Retail Employees.
6.
Criteria for assessing labor efficiency
6.1. Execute weekly and monthly planning activities on time for which he is responsible.
6.2. Carrying out quality weekly and monthly planning activities for which he is responsible.
6.3. Executes the scope of weekly and monthly planning activities for which he is responsible.
6.4. Satisfaction of internal customers.
6.5. Satisfaction of external customers.
6.6. Implementation of budget plans.
6.7. Fulfillment of sales and distribution plans for products according to criteria approved by the Company for the entire representative office as a whole.
7.
Interaction, exchange of information
7.1. Receives information
№ | Provider | Issues | Form | Periodicity |
1. | Commercial Director | Objectives, plans for sales, territory development | File (word) | Monthly |
2. | Territory Development Manager | |||
3. | Supervisors | Team sales report | Report (excel) | Daily |
-//-//- | Need for promotional materials | Service memo | Monthly | |
-//-//- | Report on overdue receivables | Report (1C) | Weekly | |
4. | Wholesale sales managers | Sales report | Report (excel) | Daily |
-//-//- | Need for promotional materials | Service memo | Monthly | |
-//-//- | Report on overdue receivables | Report (1C) | Weekly | |
5. | Regional Manager | Sales report | Report (excel) | Daily |
-//-//- | Need for promotional materials | Service memo | Monthly | |
-//-//- | Report on overdue receivables | Report (1C) | Weekly | |
6. | Sales coordinator | Sales report for direct sales department | Report (excel) | Daily |
-//-//- | Accounts receivable from customers | Report (1C) | Weekly | |
7. | Distributor | Accounts receivable from clients served | Depending on the distributor's program | Weekly |
8. | Branch Personnel Department | Hiring plan | File | Monthly |
7.2. Transmits information
№ | Destination | Issues | Form | Periodicity |
1. | Supervisors | Objectives and plans for territory development | Meeting agenda | Monthly |
-//-//- | Planned promotions, changes in work | Meeting agenda | Weekly, as needed | |
2. | Wholesale sales managers | Objectives and plans for territory development | Meeting agenda | Monthly |
-//-//- | Planned promotions, changes in work | Meeting agenda | Weekly, as needed | |
3. | Regional managers | Objectives and plans for territory development | Meeting agenda | Monthly |
-//-//- | Planned promotions, changes in work | Meeting agenda | Weekly, as needed | |
4. | Commercial Director | Reports on the implementation of sales plans and territory development plans | Report (excel) | Weekly |
-//-//- | Report on overdue receivables | Report (1C) | Weekly | |
-//-//- | Need for promotional materials | Service memo | Monthly | |
-//-//- | Reports on quantitative and qualitative distribution by sales channels | Report (excel) | Monthly | |
5. | Territory Development Manager | Reports on the implementation of sales plans and territory development plans | Report (excel) | Weekly |
-//-//- | Report on overdue receivables | Report (1C) | Weekly | |
-//-//- | Need for promotional materials | Service memo | Monthly | |
-//-//- | Reports on quantitative and qualitative distribution by sales channels | Report (excel) | Monthly | |
6. | Branch Personnel Department | Representation's need for personnel | Service memo | Of necessity |
8.
Qualification requirements
8.1. Higher education
8.2. Special training, permits:
8.3. Skills:
· Negotiations
· PC (MS Office package, e-mail, Internet);
8.4. Work experience: at least one year in management positions and at least 3 years in sales
8.5. Professional knowledge:
· Conditions for concluding commercial transactions and methods of bringing goods to consumers;
· Methods for studying demand for enterprise products;
· Progressive forms and methods of trade and sales.
Other instructions in the section: - Job description of a hotel administrator; — Job description of a labor economist (engineer); — Head of the personnel training department: job description.
Responsibilities of a bank branch director
The responsibilities of a division director may vary depending on the industry of the enterprise. For example, the director of a bank branch, in addition to the standard set of responsibilities, must:
- Analyze the specifics of the banking services market in different regions and, based on the data obtained, make proposals for improving the activities of the branch.
- Resolve current issues, prepare certificates and draft responses to incoming applications and letters from clients.
- Take measures to introduce effective methods and technologies of the bank into the activities of the branch.
Job responsibilities
Branch Manager:
2.1. Manages the activities of the branch within the limits of the powers granted.
2.2. Organizes current and long-term planning of the branch’s activities, issues the necessary orders, and monitors the implementation of planned tasks.
2.3. Coordinates the activities of branch employees and creates conditions for their work.
2.4. Takes measures to create the necessary social and living conditions for students and employees of the educational organization, makes the necessary proposals for their improvement.
2.5. Participates in the selection and placement of personnel, in resolving issues of improving the qualifications and professional skills of employees, forming the structure and staff of an educational organization.
2.6. Takes part in the development and strengthening of the educational and material base of the educational organization, equipping it with modern equipment, educational literature, manuals and technical teaching aids, ensuring their safety, replenishment and effective use.
2.7. Organizes and conducts educational and methodological (scientific, scientific and methodological) seminars (meetings, conferences) and other events.
2.8. Coordinates the preparation, review and publication of educational and methodological documents, the implementation of research, scientific and methodological work.
2.9. Ensures timely preparation of established reporting documentation.
2.10. Organizes the work and interaction of the branch with other structural divisions of the educational organization and interested organizations within the limits of the powers granted.
2.11. Within the limits of authority, manages the activities of the branch’s academic council and represents its interests in the academic council of the parent educational organization.
2.12. Provides reports on work on educational, research, scientific, methodological and other activities carried out in accordance with the regulations on the branch.
2.13. Provides measures to create favorable and safe working conditions, compliance with labor protection and fire safety regulations.
2.14. [Other job responsibilities].
Rights
Like any other employee, the branch director has not only responsibilities, but also rights, including:
- Studying the developments of the administration of the company's main office, sent to the work of the company's branches.
- Providing the management of the enterprise with developments to improve the efficiency of the unit for study.
- Personal request (or at the request of management) from structural divisions and employees of the branch for documents and information required to perform official duties.
- The right to endorse and sign documents within the scope of official duties.
- Interaction with structural departments of the company.
- Encouragement of distinguished employees, application of financial liability to those who violated labor and production discipline, as well as to persons responsible for losses and thefts.
Job description of the director of the institute
Low level of organization of educational, scientific, methodological and scientific work of the institute. 4. 2. When an employee creates any objects of intellectual property, within the framework of his official duties, the exclusive rights to such objects belong to the University. 3. Rights The director of the institute has the right : 3. 1. To issue, within the limits of his powers, orders for the institute that regulate the work of the institute, mandatory for execution by all employees of the institute, departments and students of the institute.
3. 2. Be present at elective training sessions, as well as during examinations and tests. 3. 3. Participate in the work of any structural unit of the University, where issues related to the activities of the institute are discussed and resolved. 3. 4.
Be elected to the Academic Council of the University and represent the institute in the council. 3. 5. Take part in all meetings concerning the work of the institute, represent the institute in the councils of the University, the rector’s office, and the admissions committee of the University.
Wage
The salary of a branch director depends on the region in which the organization’s division is located.
For example, the director of a Moscow branch earns twice as much as his colleague from Volgograd. Salary of a branch director in various regions
Region | Salary |
Moscow | 125 000 |
Saint Petersburg | 106 000 |
Volgograd | 66 000 |
Voronezh | 68 000 |
Omsk | 69 000 |
Kazan | 70 000 |
Ufa | 70 000 |
Permian | 75 000 |
Rostov-on-Don | 76 000 |
Nizhny Novgorod | 78 000 |
Samara | 79 000 |
Krasnoyarsk | 80 000 |
Chelyabinsk | 81000 |
Novosibirsk | 85 000 |
Ekaterinburg | 90 000 |
Branch Director (2014)
March 17, 2014
Branch management activities often involve relocation to another city or even region. Among applicants for the position of branch director, 40% indicated their readiness to change their place of residence for a new job in their resumes. This is one of the highest rates of mobility of specialists in the labor market; only engineers and workers in the raw materials sector are ahead of branch directors.
For one vacancy for a branch director, there are about 16 resumes. Such significant competition is traditional for leadership positions. 93% of vacancies require experience in managing a branch, and in some cases, experience in opening one. In turn, among applicants for the position of “branch director”, only 49% meet such requirements. Candidates who do not have the relevant skills will find it extremely difficult to apply for the position of branch director due to the large number of applicants and the small number of vacancies open to novice managers.
Job responsibilities
— strategic and operational planning of the branch’s activities, ensuring the achievement of planned indicators; — designing the organizational structure of the branch, setting, describing and regulating business processes; — analysis of business development indicators in the region, development of measures to improve the efficiency of the branch; — participation in the development of standards, regulations, instructions and monitoring their compliance; — providing a high level of service for clients; — planning and control of the company’s financial flows; — planning and control of budget execution; — participation in the process of selection, training, motivation of personnel; — control over the rational use of material and labor resources; — interaction with partners, conducting negotiations and concluding transactions; — interaction with local authorities; — analysis of the current state of the regional market; — reporting to the central office.
Salary offers and employer requirements
The average salary offer for a branch director in Moscow is 125,000 rubles, in St. Petersburg – 106,000 rubles, in Volgograd – 66,000 rubles, in Voronezh – 68,000 rubles, in Yekaterinburg – 90,000 rubles, in Kazan – 70,000 rubles, in Krasnoyarsk – 80,000 rubles, in Nizhny Novgorod – 78,000 rubles, in Novosibirsk – 85,000 rubles, in Omsk – 69,000 rubles, in Perm – 75,000 rubles, in Rostov- on Don – 76,000 rubles, in Samara – 79,000 rubles, in Ufa – 70,000 rubles, in Chelyabinsk – 81,000 rubles.
7% of vacancies that allow applicants to lack branch management skills, at the same time contain requirements for having at least 3 years of management experience. Thus, employers are willing to entrust a branch only to well-proven managers who have managed to acquire experience in budgeting and sales development, and skills in negotiating with top company officials. Theoretical preparation must also be at its best: knowledge of management, marketing, strategic planning, labor legislation and labor protection standards, the requirements of legislative and regulatory legal acts regulating the company's activities, and regulations of regional and local government authorities and management are required. Moscow organizations are ready to pay branch directors from 75,000 to 90,000 rubles. per month. St. Petersburg companies promise income from 64,000 to 77,000 rubles.
City | Income level, rub. (no experience in this position) | Requirements and wishes for professional skills |
Moscow | 75 000 – 90 000 | — Higher education — 1C user — Knowledge of legislative and regulatory legal acts regulating the company’s activities, decisions of regional and local government authorities and management — Knowledge of the basics of labor legislation and labor protection standards — Knowledge of the basics of management, marketing, strategic planning — Knowledge of the specifics company management - Excellent negotiation skills, experience in negotiations at the level of top executives of companies - Excellent management skills - Budgeting experience - Sales development experience - 3 years of management experience Portrait of the applicant in range 1 |
Saint Petersburg | 64 000 – 77 000 | |
Volgograd | 40 000 – 48 000 | |
Voronezh | 41 000 – 49 000 | |
Ekaterinburg | 54 000 – 65 000 | |
Kazan | 42 000 – 50 000 | |
Krasnoyarsk | 48 000 – 58 000 | |
Nizhny Novgorod | 47 000 – 56 000 | |
Novosibirsk | 51 000 – 61 000 | |
Omsk | 42 000 – 50 000 | |
Permian | 45 000 – 54 000 | |
Rostov-on-Don | 46 000 – 55 000 | |
Samara | 47 000 – 57 000 | |
Ufa | 42 000 – 50 000 | |
Chelyabinsk | 49 000 – 59 000 |
Applicants with at least 1 year of branch management experience have a higher chance of employment. Employers are interested in candidates who have experience in developing and implementing development strategies, who are competent in matters of marketing, strategic, tactical and financial management, and personnel management. Salary offers for applicants with at least 1 year of experience in managing a branch in Moscow reach 110,000 rubles, in the northern capital – 94,000 rubles.
City | Income level, rub. (with work experience of 1 year) | Requirements and wishes for professional skills |
Moscow | 90 000 – 110 000 | — Knowledge of the core market — Knowledge of strategic and tactical management, financial management, marketing, enterprise economics, personnel management — Experience in developing and implementing a development strategy — Experience in managing a branch from 1 year Portrait of an applicant in the 2nd range |
Saint Petersburg | 77 000 – 94 000 | |
Volgograd | 48 000 – 58 000 | |
Voronezh | 49 000 – 59 000 | |
Ekaterinburg | 65 000 – 79 000 | |
Kazan | 50 000 – 62 000 | |
Krasnoyarsk | 58 000 – 70 000 | |
Nizhny Novgorod | 56 000 – 68 000 | |
Novosibirsk | 61 000 – 75 000 | |
Omsk | 50 000 – 61 000 | |
Permian | 54 000 – 66 000 | |
Rostov-on-Don | 55 000 – 67 000 | |
Samara | 57 000 – 69 000 | |
Ufa | 50 000 – 62 000 | |
Chelyabinsk | 59 000 – 72 000 |
A higher level of income means new requirements for applicants for it. Firstly, work experience as a branch director: it must be at least 2 years. Employers pay close attention to applicants’ experience in branch development, creation and implementation of key performance indicators. An additional advantage for candidates will be experience in concluding long-term contracts and additional education in the field of management, especially an MBA degree. The income that Moscow companies promise to applicants with at least 2 years of experience in managing branches is 150,000 rubles. Employers from St. Petersburg are ready to provide earnings of up to 128,000 rubles. per month.
City | Income level, rub. (with work experience of 2 years or more) | Requirements and wishes for professional skills |
Moscow | 110 000 – 150 000 | — Experience in concluding long-term contracts — Experience in developing and implementing key performance indicators in a branch — Experience in branch development — Experience in managing a branch for at least 2 years Possible wish: additional education in management/MBA degree Portrait of the applicant in the 3rd range |
Saint Petersburg | 94 000 – 128 000 | |
Volgograd | 58 000 – 80 000 | |
Voronezh | 59 000 – 81 000 | |
Ekaterinburg | 79 000 – 108 000 | |
Kazan | 62 000 – 84 000 | |
Krasnoyarsk | 70 000 – 96 000 | |
Nizhny Novgorod | 68 000 – 93 000 | |
Novosibirsk | 75 000 – 102 000 | |
Omsk | 61 000 – 83 000 | |
Permian | 66 000 – 90 000 | |
Rostov-on-Don | 67 000 – 92 000 | |
Samara | 69 000 – 95 000 | |
Ufa | 62 000 – 84 000 | |
Chelyabinsk | 72 000 – 98 000 |
The most valuable to employers are highly qualified managers who have gained experience in opening a branch from scratch. The salary of branch directors with 3 years of work experience reaches 300,000 rubles in Moscow, and 255,000 rubles in the city on the Neva.
City | Income level, rub. (with work experience of 3 years or more) | Requirements and wishes for professional skills |
Moscow | 150 000 – 300 000 | — Experience in opening a branch from scratch — Experience in managing a branch from 3 years Portrait of an applicant in the 4th range |
Saint Petersburg | 128 000 – 255 000 | |
Volgograd | 80 000 – 160 000 | |
Voronezh | 81 000 – 165 000 | |
Ekaterinburg | 108 000 – 210 000 | |
Kazan | 84 000 – 170 000 | |
Krasnoyarsk | 96 000 – 190 000 | |
Nizhny Novgorod | 93 000 – 190 000 | |
Novosibirsk | 102 000 – 200 000 | |
Omsk | 83 000 – 170 000 | |
Permian | 90 000 – 180 000 | |
Rostov-on-Don | 92 000 – 180 000 | |
Samara | 95 000 – 190 000 | |
Ufa | 84 000 – 170 000 | |
Chelyabinsk | 98 000 – 195 000 |
Portrait of an applicant
Most applicants for the position of branch director are middle-aged men with higher education. Representatives of the stronger sex make up 85% of the total number of applicants. A respectable position requires life and professional experience, so there are few young people among applicants - only 5%. Managers aged 30 to 40 years make up 44%, from 40 to 50 years old – 40%, over 50 years old – 11%. 95% of branch directors have higher education. 15% of applicants are fluent in English.
Author: Research Center of the Superjob.ru portal
Unspoken truths
The specifics of the work of a branch director are specified in the relevant job description, however, in order to occupy the position of branch director, it is not enough to meet the requirements specified in it. To cope with the job responsibilities of a department head, you must also have:
- Presentable appearance (after all, the branch director is the “face of the company” in the region).
- Experience in a non-managerial position in the organization’s field of activity (to better understand the specifics of the company’s functioning).
- A car (it will provide high mobility when solving many problems “on the spot”).
- High communication skills (after all, you will need to establish relationships with numerous subordinates).
- The desire for self-development and self-improvement.
- Broad outlook in management, sales, planning and analysis.
Important nuances
In addition to the above data on the activities of the branch manager, it would be useful to pay attention to the following information:
- The general director of a company can simultaneously head its branch; this is not prohibited by law.
- Also, the head of a branch can hold leadership positions in other organizations. For example, the vice-president - director of the Rostelecom branch, Alexander Afanasyev. In 2010, he was appointed deputy deputy of Southern Telecommunications Company OJSC on a part-time basis.
- The branch director is considered a mid-level manager. He is appointed and dismissed by the General Director. The exception is the director of an LLC branch. He is appointed by the company and works by proxy on its behalf.
- A person with at least two years of managerial experience may be appointed to the position of general director of a branch. Higher education required.
- During the absence of the head of the division (during his vacation, illness, etc.), another employee is appointed to the position of deputy director of the branch. He has the necessary competencies.
- During meetings of the organization’s management with branch directors, reports on the work done are collected and new goals and objectives are introduced.
What conclusions can be drawn? The work of a branch director involves great responsibility and heavy workload. He must be able to lead and obey, carry out tasks and give instructions, carry out current work, analyze the past and make plans for the future.